Is the iPhone really a 'phone'? Is Alexa really an 'assistant'? Humans love to communicate by analogy. The way we describe new ideas both unleashes and limits their potential at the same time. In this talk, Ben will take you through the unexpected use of metaphors in our strange technological history. He’ll show you how important they are when you're creating change or making new things, and how to strengthen your ideas with a better choice of metaphor. This talk is for anyone involved in innovation who is interested in framing their ideas successfully.
https://s3-us-west-2.amazonaws.com/secure.notion-static.com/29adf503-e680-427a-b1d3-9ab1006e899b/Mind_your_metaphor_-_Seedcamp_2021-5.pdf
Full talk: https://youtu.be/xuR8NADJZ7g
Ben Sauer is a product and design leader, formerly of Babylon Health and Clearleft. He's worked with organisations like the BBC, Pearson, Tesco, and TCS to raise their product game. He’s been speaking and training people all around the world, with a focus on voice UI for several years; particularly in how to rapidly design conversational experiences. Teams at Amazon and the BBC use his methods, and through O'Reilly, he's trained folks at NASA. He’s also spent many hours at home removing the ridiculous things that his kids have added to Alexa’s shopping list.